How to improve the sales of mobile phone shops?

Mobile phones have always been popular among people, and constantly changing new ones has become a common phenomenon. However, affected by the epidemic and other aspects, the number of people who bought new mobile phones has decreased significantly this year.

According to the statistics of International Data Corporation (IDC), in the second quarter of 2022, global smartphone shipments decreased by 9% year-on-year. Among them, the smartphone market in China shipped about 67.2 million units, down by 14.7% year-on-year.

Fewer and fewer people change their mobile phones, leading to the continued decline of the smartphone market. On the other hand, the smart watch market is expanding. According to Counterpoint data, in the second quarter of 2022, the global shipment of smart watches increased by 13% year-on-year, among which the sales of smart watches in China increased by 48%.

We are curious: today, with the continuous decline of mobile phones sales, why can smart watches become the new favorite of the digital market?

01 What is a smart watch?

The popularity of “smart watches” is in recent years.

Many people may be more familiar with its predecessor “Smart Bracelet”. In fact, both are “smart wearable” product. At present, the most common forms of smart wear are ear wear (including various earphones), wrist wear (including bracelets, watches, etc.) and head wear (VR/AR devices).

As the most advanced wristband-type smart wearable devices on the market, smart watches can be divided into three categories according to service groups: children’s smart watches focus on precise positioning, safety, learning assistance and other functions, while old smart watches focus more on health monitoring; and the adult smart watch can assist fitness, carry-on office, online payment … And its functions are more comprehensive.

02 Is the price of a high performance smart watch high?

At present, the top five smart watch brands with the highest sales volume are Apple, Huawei, Xiaomi, OPPO and Jiaming, but their unit prices are all over $ 200, and the latest series products are more expensive. Take the latest series 8 smart watches from Apple as an example. The price on the official website is 2999 RMB, which is about 428 USD. The unit price is high enough to catch up with a mobile phone.

Is there a smart watch that is suitable for most consumers? Of course, and the product’s customer feedback is very good. The smart watches produced by chinese factories are popular all over the world because of their low price and high performance. They are versatile and stylish, with wholesale price ranging from $ 3 to $ 20.

03 Why do people buy smart watches?

Why smart watches are so popular? Is it just because of the sense of technology and trendy appearance of smart watches? No, because smart watches also have a lot of practical features. For example: recording exercise, recording sleep state, health monitoring, checking the positioning of children or the elderly, information reminding, sos function and so on.

If parents are not with the children, the GPS positioning function of the smart watch allows parents to confirm whether their children have arrived safely at the destination.

If you are worried that it is not safe for your child to bring your mobile phone to school, children smart watch allows them to video and call you at any time, especially in case of emergency.

If your body is in a sub-health state, the smart watch can detect your physical condition and remind you whether your daily exercise is up to standard.

If your mobile phone is not around, the smart watch can push information in time, so that you will not miss important information.

The smart watches produced by chinese factory, because of their high performance, low price and fashionable appearance, are sold all over the world.

According to the sales data of the digital market, smart watches are becoming the new favorite. Whether it’s a sense of fashion in science and technology, price advantage or functional innovation, it can greatly meet people’s demands. Selling smart watches is a good choice, which can help mobile phone stores increase profits.